Case Study
Home Contractor
THE CHALLENGE
Low Traffic and Brand Awareness
Create Top of Funnel Demand
High-Cost Per Lead
Low Conversion Rate
No Monthly New Projects
Website Content Not Managed
No Media Budget Planning
THE SOLUTION
Search Engine Optimization
Google PPC and Retargeting
Google Display For Awareness and Branding
More Than 30+ Ad Communications Tested
Lead Automation using Zapier
The Results
10-20 New Inquiries per Month Through Integrated Campaigns
Avg. $57.68 per Lead Through Google Ads
Up To 15% Leads Converted Into a Work Contract Every Month
35% Overall Increase in Brand Recall
50% Increase in Referral Clients
The Results
10-20 New Inquiries per Month Through Integrated Campaigns
Avg. $57.68 per Lead Through Google Ads
Up To 15% Leads Converted Into a Work Contract Every Month
35% Overall Increase in Brand Recall
50% Increase in Referral Clients
%
Conversion Rate
New Inquiries per Month
%
Brand Recall
%
Referral Clients Increase
Mark P. Fisher & Inspiring Growth Media gets results!
I love how they target and deliver qualified leads month in and month out.
As a general contractor, I don’t have the time to keep up with all the changing digital marketing stuff required to run my business.
Mark’s team is like having an entire sales and marketing division of my company without all the costs or drama.”
